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Weekend reading: Brands tap into foodie culture | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in April
Megan Haynes

“Are you a real foodie?” San Pellegrino’s latest campaign asks consumers.

The push, launched in early April, asks people to submit an image of their favourite dish for a chance to win a trip to Italy.

http://strategyonline.ca/2015/04/17/brands-tap-into-foodie-culture/
 

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